Quick! Without too much consideration, name one song that you think represents your brand. Is it something poppy, maybe Justin Beiber (we’ll only judge you a little bit)? Something smooth, like Miles Davis? Maybe it inspires – think ‘Chariots of Fire’ theme song? What’s your JAM?
We helped a client with their events and internal business strategy and one of the exercises was to come up with a song that represented their brand. This song would be their go-to tune for stressful days, pump-it-up Fridays, or just to jam and feel inspired to keep moving. Each team member picked a song and added to a collection. Each month, they would select one from the collection. First song up, “Welcome to the Jungle” by Guns N’ Roses. How’s that for setting the tone?
Music plays a big part of the brand experience and not just for your clients but for your team, as well. In an agency environment, it’s not uncommon to see a collection of vinyl and gatherings around the record player, drawing inspiration from a stack. Music motivates, unites, transports. It’s the beat, that bass line, the lyrics. You know what we’re talking about. Currently, we’re drawing inspiration from Mariah Carey.
Here are a few ways to create a musical experience for your company culture and brand:
Idea 1: Promos to Spread the Musical Love
There are a lot of options when it comes to colorful, well-designed speakers. Below is one of our current speaker crushes.
|BRAND TIP| Print the link or name of your Spotify or other musical account on the item so your recipients can hear what you’re up to and connect with you on another level. Maybe it’s a link to your podcast.
Idea 2: Gatherings or Events Around Music
Indianapolis’ music fest, Fountain Square Music Fest, lends itself to company gatherings, client experiences, and team-building. VIP tickets are reasonably priced and allow for ease of sitting and enjoying one space of the venue together.
There are always concerts and music options in cities. Explore ways that gathering around music might be part of the brand experience that you offer.
Idea 3: Set the Tone
If you’re a brick-and-mortar joint, the music you fill your space with can definitely set the tone for your clients and employees. Upbeat tones played in a restaurant have been shown to make people chew faster, creating a faster turnover. Read more about the expectations your brand may encounter from a growing sector of consumers in this interesting article.
We’d love to hear what you’re listening to and chat about brand experiences with you. Feel free to drop us a line at firstname.lastname@example.org or sign up for our newsletter to keep in touch.